Mosaic: Social Media from the Ground Up

Hey Everyone!

So, now that we've all learned about social media from the perspective of non-profits with an identifiable Web 2.0 Brand, it's time that we move on to building a social media marketing plan for an organization with an unidentifiable Web 2.0 Brand!

 

Consider Mosaic Cultural Complex, otherwise known as Mosaic or MCC. Mosaic is a non-profit working out of Worcester, Massachusetts. Mosaic's current website explains that, "MCC is a multi-faceted, multi-dimensional organization that empowers, educates, and repairs men of color."

 

 

 

Offering free medical consultation and great programs, like peace circles and trauma circles, this organization already creates an offline network for men of minority status in Worcester. Now, it's important for them to create an online network as well- utilizing the network they've already created. The Barbershop Health Network is case in point: a network through Barbershops in the Worcester area promoting the medical consultations. 

 

MCC Worcester has been around since 2005, and launched into a limited social media plan with little awareness about how to use social media tools. The current Facebook page has almost no updates since its inception. When one searches for Mosaic in Worcester, its almost as if they don't have anything on the Web. The Facebook page that comes up when  I search for Mosaic is the one developed for this analysis, and its only third down the Google List. 

 

With such a lack of representation, what better time to take the opportunity to completely reinvent a social media platform!

 

If MCC sticks with the media plan developed, it is going to be vital for them to consider a regimented and measured social media policy. By understanding the SWOT of Mosaic and the particular techniques of non-profit social media marketing, the Mosaic Team can create and maintain a positive online image!

By creating a supportive dialogue with enthusiastic viewers, Mosaic could ask for something back- participation in their it's free medical consultations and events. Mosaic can ask and encourage fans to recruit more viewers, turning supporting into energy (Li and Bernoff, Groundswell, pg. 165).

If Mosaic considers that each social media serves a different purpose, and creates a manageable system, then eventually utilizing all of these suggestions is feasible. A couple suggestions are:

 

The social media technologies described thru the Prezi address these weaknesses and will allow for a dynamic social media presence, a swagger...

 

"Once social activity reaches a certain point within companies, we see something that's missing from people in earlier stages. Swagger. Swagger comes from the confidence that not only can you and your company handle this groundswell thin, but that it's benefiting the company."

- Li and Bernoff, Groundswell, pg. 263